Level Up Your Look: Waterproof, Buildable Matte Foundation

You smile, smooch, laugh, cry—your foundation should keep up.

Pro Filt’r Fluid Flex Foundation is engineered to bend and stretch to every (e)motion, so it stays smooth all day while resisting creasing, settling into fine lines + looking cakey for up to 12 hours. We call that Fluid Flex Foundation Technology. This lightweight, medium, buildable coverage formula delivers a natural matte finish that looks like skin and feels like nothing. And with 50 all-new shades featuring more neutrals for max flexibility, finding your Fenty fit just got easier. Start from scratch to find your new shade match.

Back to blog

Meet Pro Filt’r Fluid Flex Foundation

Think extreme longwear without the heavy feel.

Pro Filt’r Fluid Flex Foundation is a lightweight liquid foundation with medium, buildable coverage and a natural matte finish that looks like skin. It’s waterproof and resists sweat, humidity, transfer, creasing + settling for up to 12 hours.

At the center of it all is Fluid Flex Foundation Technology—a smooth, breathable polymer blend engineered to bend + stretch to every (e)motion for all-day smooth wear.

What Makes Fluid Flex Different?

Made to move with you: Fluid Flex Foundation Technology bends + stretches to every (e)motion for all-day smooth wear.
Looks like skin: Natural matte coverage with color-true longwear pigments that help resist oxidation.
Feels like nothing: Lightweight, breathable + comfortable.
Lasts all day: Waterproof + resists sweat, humidity, transfer, creasing + settling for up to 12 hours.
Shade matching got easier: 50 all-new shades with fine-tuned undertones and more neutral options for max flexibility.

What Is Fluid Flex Foundation Technology?

Fluid Flex Foundation Technology is a smooth and breathable polymer blend, engineered to move with you and infused with color-true longwear pigments that look like skin. Made to bend + stretch to every (e)motion, so your foundation stays smooth instead of cracking under pressure.

In a consumer study of 33 people:

97% agreed it made skin look smooth for up to 12 hours
94% agreed it doesn’t settle into fine lines
91% agreed it does not crack or look cakey for up to 12 hours

Natural Matte That Still Looks Like Skin

You’ve never seen or felt a matte like this before. Pro Filt’r Fluid Flex delivers a natural matte finish that looks like skin—with all-day mattifying, oil control and hydration.

It blurs + reduces the look of pores for up to 12 hours, while color-true longwear pigments help resist oxidation so your shade stays fresh throughout the day.

In a consumer study of 33 people:

97% agreed it looks natural on skin
100% agreed it feels lightweight
97% agreed it feels breathable on skin for up to 12 hours

Medium or Full? Build Your Coverage Your Way

Some days it’s minimal. Other days it’s full glam. Pro Filt’r Fluid Flex gives you both. Start with medium coverage, then build exactly where you want more.

The key is thin, targeted layers. Instead of adding more product everywhere, stipple an additional layer over the areas where you want extra coverage.

How to Apply Pro Filt’r Fluid Flex Foundation

Shake well before every use.
For medium coverage, use one pump and apply in thin layers with Fluid Flex Foundation Brush 165.
Use a swiping motion to spread from the center of the face outward, then stipple to build.
For fuller coverage, thinly layer on more where desired + blend.
For best results, set with You Mist Makeup-Extending Setting Spray and blot on the go with Invisimatte Instant Setting + Blotting Powder.

50 New Shades. Get Matched From Scratch.

Rihanna took the original shade range back and started from scratch. Backed by 2+ years of development and 7+ years of consumer feedback, Fluid Flex was shaped by extensive research + testing at every step—from formulating to shade matching to perfecting undertones.

After multiple shade matching sessions around the world, tested on all skin tones worldwide and validated by industry experts globally, the result is 50 all-new shades with more neutrals for easier shade matching.

Even if you already know your Fenty Beauty foundation shade, don’t assume it’s your Fluid Flex match. Get shade matched from scratch.

Need a starting point? Use Fenty Beauty’s Foundation Shade Finder to instantly narrow down your foundation shade from your phone.

Still deciding on undertone, formula or finish? Head to the Complexion Cheat Sheet for a step-by-step complexion guide.

Want more help? Explore Fenty Beauty’s Virtual Services for personalized support, shade matching + virtual consultation options.

You can also tap Ask AI from the Fenty Beauty site navigation for help exploring the right formula, coverage, finish + shade based on what you’re looking for.

How to Check Your Fluid Flex Shade

Apply thin → Blend → Let it fully dry down → Check depth + undertone.

Dry-down + oxidation aren’t the same thing. Fluid Flex uses color-true longwear pigments that help resist oxidation, but always let your swatch fully dry (about 5 mins) before deciding on your match.

Pro Filt’r Fluid Flex Foundation FAQs

A lightweight, medium, buildable coverage foundation with a natural matte finish that looks like skin and feels like nothing for all skin types.

Yes. It’s waterproof, smudge-proof and resists sweat, humidity + transfer for up to 12 hours.

There are 50 all-new shades designed to match more undertones, with more neutrals for easier shade matching.

Get matched from scratch. Start with Fenty Beauty’s Foundation Shade Finder, use the Complexion Cheat Sheet for undertone + formula guidance or explore Virtual Services for personalized help. You can also use Ask AI from the Fenty Beauty site navigation.